Music video analysis

1) Classic and timeless music video -

I chose this video as a classic/timeless music video because since it's release back in 2004, the song has been a major hit as is known by majority of people and in pop culture. There are many good technical aspects, one being that As this is a pop song, there is a lot of movement and dancing in the video. The camera highlights a variety of shots that are used to emphasise her agility and appeal to her fans. A midshot is used at 0.51 to show her dancing , and a long shot is  used during her laser scene. The tempo of the music is mirrored through the rapid editing style as  pop videos often have the same conventional style.
However, the music video has many graphics from around 1,30 which look unrealsitc because they didn't have the technology to enhance this much more fluid as it seems too computerized.

2) Music video that I hate - Avril Lavigne - Hello Kitty

Right, were to begin with this one. This music video I have listed as the one I hate because not only is it evidently cheesy and trashy  , it is also produced in an extreme amateur manner. I admit the colour palette has been consistent through out, as well as the lighting , however, the sped up editing from around 0.50 makes the music video seem much more childish as if the editor was playing around with the Mac for the first time. The shot's also become very repeated and there is a lack of mixed content. The editing speed is inconsistent and changes from slow to fast. The Japanese girls who are dancing, also seem to be used as props as their face lacks any emotion - which connotes that Japanese girls are very doll like - which may be argued as stereotypical as not every Japanese girl is "kawai". This is a major flaw for a music video , as viral videos should stay clear of stereotypical and controversial ideas as the music institution may be sued.

3) My current favourite - The Weeknd - The Hills

The official introduction to the music video is a cut to and back of a car crash which syncs nicely to the music. This music video also consists of one fluid piece of action in which the camera follows slowly. The camera work is very precise and keeps us in line with the lead singers movements without getting him out of frame. This is unique for a music video as most music videos tend to cut to different scenes and locations , however , this video was based on one scene with no evidence of any transitions. The lighting is also kept low key and matches the mood of the song well.